We love working with trades. In the main, they are practical, hard-working businesses with a no-nonsense approach. While this is admirable, they are a group of businesses that typically suffer from poorly designed websites. These businesses are out there doing! Sitting at a screen and trying to pull a web presence together is not where they want to put their energies. This was certainly the case for our new friend, Rich at Arbor Tree Experts in Webster NY.
The business needed a new website. It also needed to take control of its business web presence. In particular the Google My Business, Facebook and Yelp pages that the business hadn’t claimed. So, we sorted Rich out with a proper website and consolidated his web presence under his control.
Project details.
Arbor Tree chose our economical website package.
Goals.
- Relaunch website with a new design
- Refresh and reorganise content
- Search-optimise content
- Make the site super simple and clear
Implementation.
- WordPress for all functional requirements
- Professional theme configuration
- Import, restructure, copy edit and optimise legacy content
- Competitor and keyword analysis
- Anchor content for top-targeted keywords
- Claim and develop third party listings, e.g. Yelp
- G Suite
- Managed WordPress hosting
Images reproduced by permission of Arbor Tree Experts.