Independent strength & conditioning gym, Wolf Brigade, in Rochester, NY has a unique ‘subversive fitness’ brand. While a local business, the gym’s strong, unique content and perspective has given way to a global brand.
Thus, we needed a site that could satisfy a number of main requirements:
- Clear access to a very large body of content
- Support the growth of the local brick-and-mortar
- Reach the global audience
- Online sales of clothing and equipment
We met these broad requirements with a magazine-style theme plus ecommerce.
- Migrate from Big Cartel To WordPress + WooCommerce
- Utilitarian / industrial style design
- Present and organise large amount of content in user-friendly way
- Consolidate and refine a dispersed web presence
- Better hosting performance and reliability