Independent Strength & Conditioning gym, Wolf Brigade, in Rochester, NY has a unique ‘subversive fitness’ brand. The gym has nurtured a strong following within the online fitness community, yet, their primary web presence was old and diffuse. A re-developed website with a modern, responsive design, clean typography and improved content organisation was required. In addition, it was hoped that the brand’s ecommerce offering could be migrated from Big Cartel to on-site. Our brief included much better SEO, stronger hosting performance, more professional look-and-feel. The brand has a very clear understanding of itself. It was important that when they were found they were found. In other words, brand integrity could not be compromised for SEO. Our challenge was to create an intuitive standardised site that also reflected and reinforced the individualism of the brand. We built the site with WordPress and the WooCommerce ecommerce plugin.
Project Details
Goals
- Migrate from Big Cartel To WordPress + WooCommerce
- Utilitarian / industrial style design
- Present and organize large amount of content in user-friendly way
- Consolidate and refine a dispersed web presence
- Better hosting performance and reliability
Implementation
- Migration of all products and product configurations from Big Cartel
- SEO optimisation of page and product content
- Configuration of G Suite products
- Brutal theme from ZigZagPress
- Theme customisations
- Plugin configuration for enhanced functionality
- Move hosting from GoDaddy to SprouteeHosting’s faster and more scalable Trellis/Bedrock/Nginx Managed WordPress Hosting
