Identifying metrics for measuring your website’s success is key to developing your business’s profile online and is an essential aspect of our SEO packages. Equally, it is imperative to gather and analyze statistics on usage of your website to determine progress towards the goals represented by those metrics. Tools for web analytics are an important aspect of this process and Quantcast is a service that publishes statistics for millions of websites. Like Alexa, Quantcast uses rankings, but Quantcast differs from Alexa in two important ways:
- Quantcast’s data is USE-centric and refers to usage from within the United States, so its data is most useful for those sites with a strongly American audience
Quantcast can provide an interesting insight into your site’s demographics, such as the gender of your users, how much your users tend to earn, the age range of your audience and so on. This information can be useful when developing content of greatest interest to your audience and for targeting new user groups.
We hope you found this introduction to Quantcast handy and we invite you to learn more about how to track your site’s statistics by subscribing to our free feed!